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Snapchat is one of the most engaging mobile apps in the U.S.,and has developed an increasingly diverse user base. But how is it doing in other markets, such as the UK?

Did the 2016 presidential campaign have a sustained impact on Facebook and Twitter throughout all three debates? We analyzed Verto data to determine if either of the two major social media [...]

Verto Analytics data looks at the two biggest app marketplaces, the Google Play and Apple App Store, to analyze which ecosystem is attracting and retaining the most users and what this translates [...]

Last week, Twitter announced that it was shutting down Vine, its short looping video app. Where will its users go next? Verto Analytics looks at crossover audiences with competing video services.