Audience Profiles

Visualize and Monetize Your Audience

Differentiate your audience from the competition.

Ad-supported publishers use the rich insights of Audience Profiles to tell more compelling stories to advertisers about their engaged and loyal audiences. Audience Profiles is the first single-source audience measurement solution to combine behavioral, demographic, competitive, and device-specific insights in one package.

To understand how publishers use market research and insights to grow their audience and win more business, take a look at our newest resource: Audience Measurement for Growth and Profit.

AT A GLANCE

KNOW AND GROW YOUR AUDIENCE

Get to know your current audience and discover areas for growth. Measure unduplicated reach, composition, and engagement across all properties—apps and sites.

TELL A COMPELLING STORY

Custom insights will create a cohesive narrative about the behavior, demographics, and day-in-the-life of your audience.

WIN MORE AD DOLLARS

Demonstrate the unique value of your audience with competitive intelligence, industry insights, and detailed engagement metrics.

“Creative, planning and sales teams need holistic data and insights that help in the characterization and profiling of the increasingly mobile-centric consumer. We embrace products and solutions that help us tell a better story, like Audience Profiles, and make it easier to understand the quickly evolving consumer.”

AJ Mathew
VP of Research & Insights, Kargo

WHAT WE OFFER

Day In The Life

  • Highlight the unique way your audience engages with media and devices every day.
  • Digital behavior that defines your audience and sets them apart from other publishers.

Competitive Insights

  • Show advertisers just how loyal your audience is by highlighting daily vs. monthly users.
  • Show how you rank in your category for mobile-only and cross-device users.

Category insights

  • Understand how much time consumers spend in your industry category overall.
  • Cross-reference other media categories for ways to grow your audience.

HOW IT WORKS

INDUSTRY AND CATEGORY ANALYSIS

We analyze publishers in your industry, report how much time consumers spend with them, and provide you with details on how you compare.

VALIDATE ENGAGEMENT AND REACH

We analyze how all your properties (apps and web) perform within your industry category and how often your audience engages with you compared to your key competitors.

INSIGHTS TO TELL YOUR STORY

In addition to the detailed dataset we provide, we prepare insights and rich visuals that help your team sell your audience to advertisers that want to reach them.

CUSTOMERS