Pinger's Toby Skinner chats with us about what's next in marketing tech and the continued fight for user acquisition and loyalty.
How do you identify the best way to reach your target consumer? Verto's Mike Read presents some of our latest research on cross-device behavior in the UK consumer market.
Mobile advertising is undergoing phenomenal growth. So why aren't more brands taking advantage of this ad platform? CEO Hannu Verkasalo analyzes some of the biggest challenges in the mobile ad [...]
How External Advertising Traffic Provides Huge Incremental Reach for Digital Giants Beyond Their Own Properties
Today’s major digital platforms are obviously in the business of attracting users with content and services. In order to get wider reach for their content and to more fully monetize their [...]
This is the third post in our coverage of the Re!Think conference, hosted by the ARF (Advertising Research Foundation). If you missed parts one and two, read them here and here. The Re!Think [...]
As a channel, mobile has evolved rapidly in a relatively short period of time. Specifically, I am thinking of the balance between the amount of time consumers spend on their mobile devices to the [...]
In part one of our series, we explored digital audience measurement use cases in mobile gaming and advertising, as well as mobile app installation ads vs. brand advertising. In part two, we dive [...]
There are about 120M mobile gamers in the US today. Hit games like Candy Crush Saga, Words with Friends, and Clash of Clans have 10+ million monthly users. According to the September 2015 Verto [...]
The mobile gaming market is as colossal as the stories and characters in the games themselves. According to eMarketer, mobile game revenues are expected to grow 16.5% and surpass three billion in [...]