Mobile, programmatic, big data, and more: CEO Hannu Verkasalo outlines the 5 big trends he saw at Re:Think 2017, and what they mean for brands and advertisers.
While Snapchat is seen as a hotbed for the coveted "Millennial" demographic, are its younger users a liability for certain brands and advertisers?
Pinger's Toby Skinner chats with us about what's next in marketing tech and the continued fight for user acquisition and loyalty.
How do you identify the best way to reach your target consumer? Verto's Mike Read presents some of our latest research on cross-device behavior in the UK consumer market.
Mobile advertising is undergoing phenomenal growth. So why aren't more brands taking advantage of this ad platform? CEO Hannu Verkasalo analyzes some of the biggest challenges in the mobile ad [...]
How External Advertising Traffic Provides Huge Incremental Reach for Digital Giants Beyond Their Own Properties
Today’s major digital platforms are obviously in the business of attracting users with content and services. In order to get wider reach for their content and to more fully monetize their [...]
This is the third post in our coverage of the Re!Think conference, hosted by the ARF (Advertising Research Foundation). If you missed parts one and two, read them here and here. The Re!Think [...]
As a channel, mobile has evolved rapidly in a relatively short period of time. Specifically, I am thinking of the balance between the amount of time consumers spend on their mobile devices to the [...]