Last week, Verto spoke at the preeminent annual conference of the market research sampling industry. This was a great opportunity to share some of our groundbreaking methodology with our peers, [...]
This week, Verto took a look at some of the most popular music streaming services in the U.S. (among adults, ages 18 and above) and which devices consumers use to listen to streaming music content.
Amazon’s recent 13.7 billion dollar acquisition of Whole Foods sparked increased interest in the food delivery market. This week, Verto looks at the food delivery app ecosystem in order to [...]
In CEO Hannu Verkasalo's latest post, he explains why the audience measurement industry needs to evolve, and the increased nuances that consumer digital behavior introduces to the landscape.
Every industry uses specific, highly specialized language. This language is very useful when communicating concepts that are unique to an industry and helps to signal to others in the industry [...]
In today’s world of TV and video measurement, consumers are two steps ahead of the industry’s measurement players. Last week, Verto Analytic's CEO Hannu Verkasalo was delighted to participate in [...]