Consumer mobile behavior across all devices has evolved significantly over the past 10 years. What does this mean for advertisers and brands?
How often do we use our smartphones? Verto Analytics data reveals how often Millennials, Gen X'ers, and other age groups use their smartphones over the course of a day.
We’re in an increasingly cross-device world: this week, we look at Verto Analytics data around cross-device user behavior to determine which brands are best at reaching and engaging consumers who [...]
Google rolled out its latest devices this week, including a series of smartphones designed to take on the iPhone. Can Google really compete against Apple in the smartphone market?
This week’s Chart of the Week looks at the device usage of American and British adults, ages 18+, to see who spends the most time on the small screen.
Welcome to the Internet of Things – or IoT as it’s known. The potential impact of IoT cannot be underestimated. The amount of data being generated annually by the growing IoT network is predicted [...]
What kind of person owns an iPhone? What statement does an Android phone make about who you are? Certainly most people will agree owning one particular device or another does not define who you [...]
Learning and loyalty go hand in hand. We learn and from those learning’s we build trust. This combination creates loyalty. There is a mutually reliant and advantageous relationship between the [...]
Innovation drives our daily lives. Whether it’s driving an automatic car or experimenting with 3D printing, there are always new life-altering advances happening in the tech world. Typically, the [...]
Launching a device in the market is like dropping a pebble in a pond – both have exponential growth possibilities and affect other objects in waves and trends. The size of the pebble dropped [...]