Snapchat secretly filed for its IPO this week. With a public offering slated for next year, Verto Analytics takes a look at how much time we actually spend using the app.
Snapchat is one of the most engaging mobile apps in the U.S.,and has developed an increasingly diverse user base. But how is it doing in other markets, such as the UK?
Twitter's earnings actually beat Wall Street estimates, but the social network is still struggling. Verto Analytics data on the platform's external traffic shows one threat to ad revenue.
Netflix has faced some difficulties as it expands into international markets. Verto looked at our latest UK data to see how does Netflix stacks up against local British competitors.
Poor Twitter just can’t catch a break. As The Verge reported after last week’s earnings, nothing Twitter is doing is working. Meanwhile, Facebook seems to be doing everything right. On the heels [...]
National, televised events such as Super Bowl 50, the Oscars and the Presidential debates generated significant peaks in social media activity during the month of February. Our data and research [...]
This month’s Verto Index focuses on the Top 30 e-commerce services in the U.S. for Q3 2015. Our data clearly reveals that Amazon remains the undisputed e-commerce leader with 194M unique monthly [...]
Generation and gender gaps become quite apparent when looking at the demographic data of different social media properties, and their popularity. Young men prefer Kik and WhatsApp, while women [...]