The latest report from Verto Analytics reveals new data about cross-device consumers and their behaviors when it comes to apps, device ownership, and more.
Which social media platforms have the highest and lowest churn rates, and why does it matter?
Apps owned by Facebook and Google account for more than 36% of the amount of mobile time spent. Do the 2 companies monopolize our mobile experience?
CEO Hannu Verkasalo's latest thoughts on the future of advertising, and its specific impacts on consumer media consumption and the online video space.
While Facebook Messenger reports that the app has “increased engagement massively in terms of number of messages sent per active user,” Verto Analytics data shows that Facebook Messenger [...]
When it comes to entertainment on the go (which is to say, when we’re not at home), what occupies our attention? Verto Analytics looked at the reach and session data for music, video, and gaming [...]
While Snapchat is seen as a hotbed for the coveted "Millennial" demographic, are its younger users a liability for certain brands and advertisers?
When it comes to online entertainment, what type of content has the great reach among consumers? Verto Analytics compares streaming video, audio, and games.