Visualizing the cross-device consumer: meet Anne and the devices, apps, and services she uses throughout her day.
What’s the typical day in the life of a digital video consumer? We teamed up with video ad tech company YuMe to dig into the lives of video consumers – and specifically, to see what sorts of [...]
Are you a member of team Android or team Apple? When it comes to selecting a device, whether it’s a phone, tablet, or an electronic reading device, some of your personal traits may influence the [...]
According to our data, Apple iPhone ownership is driven by female and high income users, while Mac ownership is driven by young, high income users. Mac’s share of the installed base of computers [...]
Apple device owners are more loyal to their platform than the owners of Android devices. 42% of iPhone owners also own an iPad, while only 11% of them own an Android tablet. Conversely, 17% of [...]