Our latest report features new research that gives brands, advertisers, and publishers an understanding of how multitasking consumers discover and engage with content and services.
Report: Leveling Up Your Mobile Game: Using Audience Measurement Data to Boost User Acquisition and Engagement
Our latest report contains fresh research on user segmentation in the mobile games ecosystem. Verto's single-source audience measurement solution allows us to track the same segment of users and [...]
Multi-screen video consumption is on the rise, but consumption habits vary widely among consumers. We collaborated with YuMe, one of the leading video-based adtech players, around new research [...]
The mobile app economy continues to grow at a rapid pace. While download figures have been the traditional way to measure an app’s success, download data tells a sliver of the story. If [...]