Chart of the Week: Whose Recipes Saved Thanksgiving?
As many of our readers finish up a short week and prepare for Thanksgiving celebrations, there are sure to be a couple of last-minute culinary questions that arise in the kitchen. From turkey tips to pie pointers, Verto Analytics took a look at some of last year’s most popular online recipe resources (among U.S. adults, ages 18 and above) to identify which ones might be most helpful during this year’s festivities.
Which online recipe properties received the most traffic during Thanksgiving 2016?
Verto Analytics looked at daily user numbers to four of the biggest digital recipe collections, Food Network, Allrecipes, Epicurious, and thekitchn, to determine which property users turned to during the last-minute crunch before Turkey Day 2016. Based on our data, the Food Network and Allrecipes were last year’s go-to source for cooking advice and recipes. Daily unique users to Food Network’s properties (websites and apps) spiked to 6.2 million on November 24, 2016 (Thanksgiving Day itself), while Allrecipes saw its biggest daily user numbers the day before Thanksgiving; it reported 4.9 million users on November 23, 2016.
These numbers are nearly double the amount of users that the Food Network and Allrecipes received during a typical day at the beginning of November. In fact, daily users to both properties grew steadily over the second half of November, with especially noticeable increases in daily user numbers over the course of Thanksgiving week. And while Epicurious and thekitchn attract comparatively low daily user numbers, they also both enjoyed a small increase in daily user numbers during Thanksgiving week 2016, although like Allrecipes, they saw their highest daily user numbers on November 23, 2016, the day before Thanksgiving.
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