Verto’s single-source, cross-device audience measurement solution captures on-device data from desktops, laptops, smartphones, tablets, e-readers, smart watches, and more) and digital content (in-app tracking, search, HTTP/HTTPS, advertising, e- and m-commerce).
Verto built the industry’s first single-source, cross-device audience measurement panel. Data is collected from our panelists at the point of action, in a real-life context. We then closely connect this behavioral data with census-level data sources. Read more in our Methodology section.
Our consumer panel members opt in to install our measurement software on their multiple devices and are compensated for their participation. Verto receives this metered data on a 24/7 basis. Read more in our Methodology section.
Verto measures the digital consumer and the content and devices they access every day. We provided daily metrics on stickiness (frequency of use during a month), net reach of content (single-user, cross-device engagement), hour-by-hour usage, engagement, and more.
We measure the net reach of media properties and analyze clickstreams. All measurement points—from app downloads, rankings, users, site visits, ad impressions—are enhanced with context data including location, viewability, and screen orientation. Brands and advertisers use Verto data to better understand where and how to spend and the best ways to optimize their media budgets.
App publishers, game developers, and large internet companies with multiple mobile and web applications use Verto data to go beyond downloads and rankings to better understand who, when, where, and how consumers use their mobile apps and games. We report usage, time spent, stickiness (% of daily returning users), content consumption across multiple devices, consumer behaviors, demographics, and more.
As the leading solution for single-source, cross-device audience measurement, we are able to provide accurate and deep insights on today’s digital and mobile consumer. Many measurement companies attempt to calibrate siloed data sources together to project net reach, which results in a lack of transparency and often-confusing measurement methodologies. Verto passively measures its consumer panelists, making it possible to project a statistically-accurate measurement free of bias and other limitations of panel-based research.
The Verto Monitor is our business intelligence tool that gives our customers access to daily data across the industry—from devices to content. Customers can create reports such as ranking lists, audience breakdowns, market-share analyses, competitive analyses, consumer profiles, trend reports and more.
We publish our data every day.
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