Methodology

We quantify the consumer journey across all media.

The Verto Analytics single-source measurement methodology is based on behavioral data gathered from a panel of consumers that own and use multiple devices. We measure from the point of consumer interaction across all platforms, media, content, and devices. Our panelists, who are compensated for their participation, opt-in to install a measurement app on their digital devices.

The Verto Smart App passively meters their individual behaviors across all the digital devices, services, and platforms they access on a 24/7 basis. We quantify every single interaction—second-by-second—between the user and device and validate the time spent. For example, we see how one person watches a program on Netflix on a smartphone while playing Candy Crush on a table and completing a purchase on eBay.

 Information and insights we can provide include:

  • Competitive intelligence
  • Cross-device audience measurement
  • Discovery, acquisition, retention patterns
  • Usage and daily engagement
  • Device usage (texts, voice)
  • Behavior correlated with demographics

This user- and device-level, location- and time-stamped measurement data is then combined with calibration data that we collect from content-, user-, and platform-centric data sources, including leading advertising, content distribution, and analytics platforms. We operate statistically built and projectable consumer panels. We publish hundreds of daily metrics for leading brands, publishers, and advertisers to use in strategic planning and tactical decision-making.

Learn more about our research approach.