Meet the Verto Team

Who We Are

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We’re a passionate and dedicated team of analytics and market research professionals. Together we’re shaping the future of audience
measurement and guiding the way brands, advertisers, and publishers get actionable insights on the digital consumer.

Leadership

  • Jay Imus
    Jay Imus VP, East Coast Sales

    Jay Imus is responsible for running sales and business development on the East Coast. He has a strong background in adtech, mobile, and internet. Prior to Verto, he was senior director of comScore driving research initiatives and was instrumental in kickstarting their mobile service offerings. Jay began his career in telecommunications and lead enterprise sales teams at Verizon.  

  • Meri Kupiainen
    Meri Kupiainen Chief Administration Officer

    Meri Kupiainen heads Verto’s global finance, HR, product and design operations. Meri is a co-founder/COO/CMO of Zokem, which sold in 2011 to Arbitron Inc. She led the global product development and operations for Arbitron Mobile after the acquisition. She has held several advisory and board roles, and her earlier work includes managerial roles in consulting, banking, and music licensing. Meri holds an MBA from Aalto University.

  • Tero Lindberg
    Tero Lindberg VP, Technology Operations
    With the deep technical background and entrepreneurial spirit, Tero has been successfully leading technical strategies, teams, and projects in multiple companies. Throughout his career, he has been in key roles translating demanding customer needs to sustainable products. Prior to joining Verto Analytics, Tero has spent time with companies including Viasys VDC, Kiosked, Arbitron, and Seven Networks.
  • John McLaren
    John McLaren VP, West Coast Sales and Business Development

    John has over 20 years of experience in market research and audience measurement. In prior roles at Forrester Research, M:Metrics and comScore, John managed teams delivering complex syndicated and custom research solutions to strategic accounts throughout the West Coast.

     

  • Alison Murdock
    Alison Murdock SVP, Marketing

    Alison Murdock leads global marketing and is responsible for brand development, public relations, demand generation, content marketing, and corporate communications. Prior to Verto, Alison was VP of marketing at 6sense and VP of marketing and business development at Gigaom. She was former president and co-founder of Dealmaker Media and was VP of events at Red Herring.

  • Michael Read
    Michael Read SVP, Europe

    Michael Read is responsible for running operations and sales in the UK and in Europe. Prior to Verto, he was Managing Director and SVP of comScore Europe. He has a wealth of industry and audience measurement knowledge and experience. Prior to that, Mike was VP, Custom Panels at Netvalue and Managing Director UK/Europe at BPA Worldwide auditing, print, and online publications. Mike started his media career in the UK television advertising industry with spells at LWT, Meridian Broadcasting, and TVS.

  • Antti Riikonen
    Antti Riikonen Product Lead

    Dr. Antti Riikonen is responsible for product management at Verto Analytics. Previously, he has worked as a researcher and project manager in several mobile usage measurement projects, done in collaboration with the research and telecommunications industries. Antti holds a Ph.D. in network economics.

  • Dr. Timo Smura
    Dr. Timo Smura Head of Research

    Dr. Timo Smura heads up Verto’s data research operations, data science, and analytics. He manages the digital measurement methodology, data production, quality assurance, and market insights. Timo is a widely referenced researcher with 12 years in carrier and telecom consulting. He contributed to advanced research methods to model the internet ecosystem. Timo has a Ph.D in telecommunications management.

  • Dr. Hannu Verkasalo
    Dr. Hannu Verkasalo CEO and Founder

    As a successful digital entrepreneur, Dr. Hannu Verkasalo has founded, built, and sold several companies in the digital space. He has also advised more than twenty ventures across the U.S. and Europe over the past 15 years and has had two successful exits (Menudata, Zokem). Most recently, he led the mobile and online research arm for Arbitron, acquired by Nielsen in 2011. Hannu holds a Ph.D in mobile analytics and holds master’s degrees in social science, engineering, and economics.

Board of Directors

  • Chris Barchak
    Chris Barchak Partner, Conor Venture Capital

    Chris combines a balanced background of eight years of pan-European venture and growth investment experience with 10 years of operational experience in private and public technology companies on both sides of the Atlantic. A dual Finnish and U.S. citizen who has lived in eight countries, he is used to being a bridge between cultures.

  • Tom Glocer
    Tom Glocer Partner, Angelic Ventures, LP

    Tom Glocer is the founder and managing partner of Angelic Ventures, focused on early-stage investments in financial technology, cyber defense, and healthcare. Tom worked at Reuters Group PLC and its successor company, Thomson Reuters, where he served as CEO during his last 11 years at the company. He is a director of Merck & Co., Morgan Stanley, K2 Intelligence, the Council on Foreign Relations, and the Atlantic Council.

  • Tom Henriksson
    Tom Henriksson Partner, Open Ocean Capital

    Tom joined Open Ocean Capital from Nokia Corporation, where he spent almost nine years in various leadership roles developing and investing in new businesses. Prior to Nokia, Tom was Managing Partner of Holtron Ventures, one of the A round investors into MySQL.

  • Henrik Landgren
    Henrik Landgren Analytics Partner, EQT Ventures

    Henrik Landgren is Analytics Partner at EQT Ventures. Previously, he was VP, Analytics at Spotify, building the global analytics team from the ground up from 2010-2015. Prior to Spotify, Henrik worked for McKinsey and Accenture. He also has a Master of Science and a technical background as a developer.

  • Liz Musch
    Liz Musch Chair of the Board of Directors, ?What If! Innovation

    Liz Musch has over 25 years of experience as CEO in multinational professional and marketing services companies, and more than 20 years serving on private, public and nonprofit boards. She was most recently Global CEO of two divisions at Ipsos: their Loyalty and ASI brand and communications divisions. Prior to that, she held positions as European CEO of Kantar Added Value and CEO France of Millward Brown.

Interested in joining the Verto Team?
Take a look at our latest job openings.