Report: Leveling Up Your Mobile Game: Using Audience Measurement Data to Boost User Acquisition and Engagement

Whether you’re a big-time game publisher or a new indie upstart, the challenges facing every mobile game developer today are similar: Get the right users to discover and download your game, and then keep the attention of your audience as long as possible.

Our latest report contains fresh research on user segmentation in the mobile games ecosystem. Verto’s single-source audience measurement solution allows us to track the same segment of users and their usage patterns across every device, app, and platform they use throughout the day.

Data highlights include:

  • How big is the mobile games market?
  • Mobile gamer demographics and usage
  • Light gamers versus heavy gamers: traits and behaviors
  • Usage patterns: the average mobile game day