Report: The UK Digital Consumer

We’ve just launched Verto Analytics’ audience measurement services in the UK, and our data has already revealed some interesting device and behavioral characteristics that distinguish UK audiences (adults ages 18+) from their peers in the U.S. Our report, The UK Digital Consumer: Device and Behavioural Data and the UK Online Landscape, details some of our latest findings.

Data highlights include:

  • Devices: UK Users Are More Mobile-Centric
  • A Day in the Mobile Life of a British Consumer
  • Streaming Video Services: Will Local Win Over Global?