Traditional market research meets modern measurement.
Smart Poll offers a comprehensive research solution that correlates what consumers report with what they do, by combining attitudinal survey research with behavioral data. We help you measure the what, how, when—and also the why.
Learn how brands and market research companies are using Smart Poll to tie attitudes to cross-platform insights in our newest whitepaper: How to Use Behavioral Measurement and Survey Research to Improve Campaign Outcomes.
Using survey research, we work with you to query the same consumer panel to correlate actions with attitudes.
Use survey results to build out a more complete snapshot of the consumer.
With a full picture of your target consumer, map the online customer journey and design advertising campaigns that perform better.
“Making existing passive measurement panels and bespoke surveys widely available to the industry is a great step, as it will make this type of research available to a larger number of customers than any customized projects or proprietary samples could ever do.”
VP, Digital & Media, Kantar Millward Brown
START WITH OUR PANEL
Our passively-metered, single-source panel offers a second-by-second account of consumer behavior, intentional or unintentional, and hundreds of behavioral data points.
APPLY YOUR OWN SEGMENTATION
Apply segmentation typing tools or isolate segments with our behavioral data to put your targets into the right marketing programs.
PUT INSIGHTS TO WORK
Use the insights to build high-performing campaigns that target more precisely and generate a measurable ROI.