Smart Poll

A Holistic View: Surveys + Behavior

Traditional market research meets modern measurement.

Smart Poll offers a comprehensive research solution that correlates what consumers report with what they do, by combining attitudinal survey research with behavioral data. We help you measure the what, how, when—and also the why.

Learn how brands and market research companies are using Smart Poll to tie attitudes to cross-platform insights in our newest whitepaper: How to Use Behavioral Measurement and Survey Research to Improve Campaign Outcomes.

AT A GLANCE

UNCOVER PREFERENCE AND ATTITUDES

Using survey research, we work with you to query the same consumer panel to correlate actions with attitudes.

CREATE A COMPREHENSIVE CONSUMER PROFILE

Use survey results to build out a more complete snapshot of the consumer.

IMPROVE RESULTS WITH JOURNEY MAPPING

With a full picture of your target consumer, map the online customer journey and design advertising campaigns that perform better.

“Making existing passive measurement panels and bespoke surveys widely available to the industry is a great step, as it will make this type of research available to a larger number of customers than any customized projects or proprietary samples could ever do.”

Paul Neto
VP, Digital & Media, Kantar Millward Brown

WHAT WE OFFER

Target Group Analysis

  • Learn what types of devices your customers use, how often, and why.
  • Survey any segment to discover attitudes and preferences.

Personas and Segments

  • Analyze the digital characteristics of your ideal consumer.
  • Use existing segmentation and typing tools to classify segments into the right programs.

Customer Journey Mapping

  • Discover how consumers make purchases—from online research to shopping cart.
  • Use the habits and motivations of a new user segment to gauge their reaction to a new product idea.

HOW IT WORKS

START WITH OUR PANEL

Our passively-metered, single-source panel offers a second-by-second account of consumer behavior, intentional or unintentional, and hundreds of behavioral data points.

APPLY YOUR OWN SEGMENTATION

Apply segmentation typing tools or isolate segments with our behavioral data to put your targets into the right marketing programs.

PUT INSIGHTS TO WORK

Use the insights to build high-performing campaigns that target more precisely and generate a measurable ROI.

CUSTOMERS