SMART POLL

A Holistic View of the Consumer: Surveys + Behavioral Data

SURVEYS

+ Surveys quantify what people think, why they feel a certain way, what they are interested in, and who they are.

Surveys don’t explain what people do, when, and how. Surveys cannot help measure context or behaviors at a detailed level.

PASSIVE METERING

+ Passive metering gives a second-by-second account of consumer behavior, intentional or unintentional, during the course of a day.

Passive metering doesn’t track consumer emotions or sentiment and cannot explain why people do certain things.

VERTO SMART POLL: A HOLISTIC VIEW OF THE CONSUMER

Combine traditional market research with modern measurement technologies to build a true picture of the consumer.

  • Address the “why” behind behavioral actions.
  • Use behavioral data to screen panelists for specific attributes or behaviors prior to survey.
  • Append attitudinal survey data to specific attributes or behaviors on a respondent level.


Learn how our customers use Verto’s syndicated research to get user-level insights to improve visibility and market understanding. See our case studies

 Target Group Analysis

Target Group Analysis

  • Are smartphone-only users more or less satisfied with the product?
  • How many of my target consumers use PCs and smartphone versus only a smartphone?
Personas

Personas

  • On which users should I focus my ad spending?
  • How much time do my core users spend watching long-form versus short-form video?