As the popularity of assistant-app powered speakers continues to rise and the market prepares for a new batch of devices, Verto Analytics takes a look at a typical “day in the life” of a personal [...]
On the eve of Apple’s annual iPhone event, CEO Hannu Verkasalo reflects on 6 cornerstones to Apple’s success and how the company has evolved to dominate the smartphone market - at least for now.
Earlier this month, we published Rise of the Machines: How AI-Driven Personal Assistant Apps Are Shaping Digital Consumer Habits, As part of our research we examined how many consumers use Siri, [...]
Verto Analytics data looks at the two biggest app marketplaces, the Google Play and Apple App Store, to analyze which ecosystem is attracting and retaining the most users and what this translates [...]
Google rolled out its latest devices this week, including a series of smartphones designed to take on the iPhone. Can Google really compete against Apple in the smartphone market?
The new iPhone 7 seems likely to boost user engagement for existing Apple services and features – but what does Cupertino have in store for next year?
Apple is hosting a special event today, which is widely expected to be the announcement of the iPhone 7 and other new Apple hardware. But industry watchers predict that Apple is saving some of [...]