Last week, Verto spoke at the preeminent annual conference of the market research sampling industry. This was a great opportunity to share some of our groundbreaking methodology with our peers, [...]
In CEO Hannu Verkasalo's latest post, he explains why the audience measurement industry needs to evolve, and the increased nuances that consumer digital behavior introduces to the landscape.
Today’s consumers are cross-device, multitaskers. Keeping track of consumers across various devices, laptops, PCs, tablets, and smartphones, is hard enough.Add into the mix a multitude of [...]
Verto Analytics today announced a new media measurement product targeted for US and Europe-based publishers. Audience Profiles is the first single-source audience measurement solution to offer [...]