Last week, I spoke at the annual Huawei Connect Europe conference in Paris, discussing major trends in the cross-device consumer market. Apps were a major topic at the event, and I addressed why [...]
Today, we’re thrilled to announce the launch of Verto Analytics’ audience measurement services in the UK. Here's a look at some of our key findings.
Since founding Verto Analytics four years ago, I’ve often been asked for startup advice. Going after market leaders and incumbents is never easy. But one of the key things to remember is that, as [...]
John Dimling is a media industry veteran, with a career that spans more than four decades and includes leadership roles at the Corporation for Public Broadcasting, Arbitron, and Nielsen. This [...]
I got started in 2001, after realizing that even the biggest companies operating in the mobile ecosystem were largely flying blind. Back then, I was mostly working with carriers and device [...]
What’s the typical day in the life of a digital video consumer? We teamed up with video ad tech company YuMe to dig into the lives of video consumers – and specifically, to see what sorts of [...]
Last week hundreds of thought leaders and their customers gathered at the 2016 ARF Audience Measurement conference in New York City to discuss today’s media consumption and advertising research.
We got the chance to sit down with Gayle Fuguitt, CEO of the Audience Research Foundation (ARF), the industry association that hosts the annual event andshowcases leading and bleeding-edge [...]