In CEO Hannu Verkasalo's latest post, he explains why the audience measurement industry needs to evolve, and the increased nuances that consumer digital behavior introduces to the landscape.
As AdWeek in New York City wraps up, CEO Hannu Verkasalo weighs in on the power of incremental reach across devices - and why the industry needs greater transparency and better cross-device [...]
On the eve of Apple’s annual iPhone event, CEO Hannu Verkasalo reflects on 6 cornerstones to Apple’s success and how the company has evolved to dominate the smartphone market - at least for now.
The Facebook/Google duopoly is gigantic, with no signs of stopping anytime soon. CEO Hannu Verkasalo weighs in on which factors could disrupt this status quo - either now or in the near future.