When it comes to the battle for consumer attention, how do PCs versus mobile devices fare in terms of consumer time spent?
This week’s Chart of the Week looks at the device usage of American and British adults, ages 18+, to see who spends the most time on the small screen.
We all do it; we fall easily into daily routines and habits. We check the news and weather in the morning, review Instagram on the bus, even skim Facebook during a lunch break; everyone [...]
According to our data, Apple iPhone ownership is driven by female and high income users, while Mac ownership is driven by young, high income users. Mac’s share of the installed base of computers [...]
Apple device owners are more loyal to their platform than the owners of Android devices. 42% of iPhone owners also own an iPad, while only 11% of them own an Android tablet. Conversely, 17% of [...]