The Facebook/Google duopoly is gigantic, with no signs of stopping anytime soon. CEO Hannu Verkasalo weighs in on which factors could disrupt this status quo - either now or in the near future.
London – 9 August 2017. Google and Facebook recently announced quarterly income totaling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half [...]
Apps owned by Facebook and Google account for more than 36% of the amount of mobile time spent. Do the 2 companies monopolize our mobile experience?
Verto Analytics data looks at the two biggest app marketplaces, the Google Play and Apple App Store, to analyze which ecosystem is attracting and retaining the most users and what this translates [...]
Google rolled out its latest devices this week, including a series of smartphones designed to take on the iPhone. Can Google really compete against Apple in the smartphone market?
Earnings season for 2016 has officially kicked off. Last week we had four Internet giants reporting: Netflix, Yahoo, Microsoft, Alphabet (Google). If you’ve missed the calls, the coverage, and [...]
We’re back with Part 2 of our earnings season recap. Read on for coverage, audience data, and Verto’s view on the earnings reports from Alphabet (Google), Yahoo, and Microsoft. Also to note, the [...]
If you really want to understand your audience, you need to dive into the demographics as a person’s income, age, and gender all influence the decision behind which social media property you are [...]