Snapchat is on the verge of reporting their second-ever round of quarterly earnings next week, and investors and tech pundits alike are closely watching the share price, which is still recovering [...]
While Facebook Messenger reports that the app has “increased engagement massively in terms of number of messages sent per active user,” Verto Analytics data shows that Facebook Messenger [...]
While Snapchat is seen as a hotbed for the coveted "Millennial" demographic, are its younger users a liability for certain brands and advertisers?
Just weeks ahead of its highly-anticipated IPO, Snapchat's user numbers still appear to be struggling, especially compared to rival Instagram.
Is Instagram's Stories a viable contender for Snapchat's loyal user base? Verto Analytics takes a look at the data to see if Instagram has improved its user and engagement numbers as a result.
In 2013, women controlled $29 trillion of consumer spending worldwide. By 2018, the global nonprofit firm Catalyst estimates that number will grow to $40 trillion. How much do you know about your [...]
If you really want to understand your audience, you need to dive into the demographics as a person’s income, age, and gender all influence the decision behind which social media property you are [...]