Verto Analytics Launches Mobile App Report Which Highlights Multitasking Behavior on Mobile Devices and the Rise of Hub Apps
Verto Analytics released a new report titled “Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior,” prior to the company’s participation in the Mobile World Congress taking place [...]
In the aftermath of CES, what digital trends will influence consumer behavior in 2017? Verto Analytics CEO Hannu Verkasalo weighs in.
The digital world is no longer just mobile-first - it’s rapidly evolving towards an increasingly cross-device standard. Verto Analytics analyzed our own cross-device data to identify three big [...]
Notes from my talk at the ARF’s Maximizing Creative Conference. It’s time to rethink the metrics we use when it comes to mobile apps: engagement and usage drives revenues and economics, not [...]