Consumers are using multiple channels and devices to access content which means they can be exposed to brands and advertising in a variety of ways.
This week’s Chart of the Week looks at the device usage of American and British adults, ages 18+, to see who spends the most time on the small screen.
The mobile app economy continues to grow at a rapid pace. While download figures have been the traditional way to measure an app’s success, download data tells a sliver of the story. If [...]
Are you a member of team Android or team Apple? When it comes to selecting a device, whether it’s a phone, tablet, or an electronic reading device, some of your personal traits may influence the [...]
Apps are a study in human behavior. Go to your local coffee shop, grocery store or even gym, and you will see not one, but many people head’s down in their mobile device. Consumers use their [...]
Launching a device in the market is like dropping a pebble in a pond – both have exponential growth possibilities and affect other objects in waves and trends. The size of the pebble dropped [...]