It's been a rough few weeks for Facebook. While it rules the social media landscape now, which social media platforms might benefit if consumers shifted their attentions and loyalties elsewhere?
Snapchat has had a rough year so far: the launch of its redesigned app on February 6 resulted in a contentious reception. Is the app's tumultuous 2018 also being reflected in its user numbers and [...]
Verto Analytics analyzed the reach of social media apps and websites among U.S. adults (ages 18 and above) versus those of teenagers, to determine which have significantly greater reach among [...]
Last week, Snapchat announced it was laying off 22 employees, including roles in the company’s content team. As Snap struggles to grow and monetize its audience, is anyone paying attention to its [...]
This week, AOL is pulling the plug on Instant Messenger (AIM), its iconic messaging service that was originally launched in 1997. On the eve of AIM’s sunset, Verto Analytics takes a look at [...]
Snapchat is on the verge of reporting their second-ever round of quarterly earnings next week, and investors and tech pundits alike are closely watching the share price, which is still recovering [...]
Which social media platforms have the highest and lowest churn rates, and why does it matter?
While Facebook Messenger reports that the app has “increased engagement massively in terms of number of messages sent per active user,” Verto Analytics data shows that Facebook Messenger [...]