The streaming video marketplace is heating up, with Apple, Disney, and Netflix announcing major content initiatives. Verto Analytics takes a look at three of the current top mobile video apps to [...]
When it comes to entertainment on the go (which is to say, when we’re not at home), what occupies our attention? Verto Analytics looked at the reach and session data for music, video, and gaming [...]
When it comes to online entertainment, what type of content has the great reach among consumers? Verto Analytics compares streaming video, audio, and games.
Consumers are using multiple channels and devices to access content which means they can be exposed to brands and advertising in a variety of ways.
How do devices influence online video consumption habits and consumer behaviors? CEO Hannu Verkasalo shares 4 key takeaways from the MRMW Europe conference.
As the 2016 Summer Olympics came to a close, the wrap-up reports and stats around NBC’s television viewership also emerged. As we’ve noted before, consumers still watch a lot of TV for premier [...]
Cord cutters aside, it turns out that Americans are still watching tons of TV. But viewing behaviors have shifted from the traditional TV set as more audiences turn to their computers and mobile [...]
What’s the typical day in the life of a digital video consumer? We teamed up with video ad tech company YuMe to dig into the lives of video consumers – and specifically, to see what sorts of [...]
Last week hundreds of thought leaders and their customers gathered at the 2016 ARF Audience Measurement conference in New York City to discuss today’s media consumption and advertising research.
Why the Growth of Mobile in China is Pushing Media Innovation: Insights from the asi APAC TV Conference
Last week I was pleased to participate at the asi APAC TV Conference alongside many fine industry veterans. One of the simplest (and most revealing) questions we asked: Why hold the event in Singapore?