Just weeks ahead of its highly-anticipated IPO, Snapchat's user numbers still appear to be struggling, especially compared to rival Instagram.
Pinger's Toby Skinner chats with us about what's next in marketing tech and the continued fight for user acquisition and loyalty.
Verto Analytics data looks at the two biggest app marketplaces, the Google Play and Apple App Store, to analyze which ecosystem is attracting and retaining the most users and what this translates [...]
Twitter's earnings actually beat Wall Street estimates, but the social network is still struggling. Verto Analytics data on the platform's external traffic shows one threat to ad revenue.
According to CNN, the first presidential debate of 2016 was the most-watched debate in history, with a record-setting 84 million people tuning in to watch Hillary Clinton and Donald Trump. But [...]
Pokémon GO is easily the year’s most hyped mobile game. But looking beyond the hype, how is Pokémon GO performing sixty days after its original release? And how do these numbers compare to other [...]
Is Instagram's Stories a viable contender for Snapchat's loyal user base? Verto Analytics takes a look at the data to see if Instagram has improved its user and engagement numbers as a result.
Since launching in the U.S. (and Australia and New Zealand) on July 6, Nintendo’s Pokémon Go has taken the mobile game world by storm. Subsequent launches in Europe have reportedly overloaded [...]
Report: Leveling Up Your Mobile Game: Using Audience Measurement Data to Boost User Acquisition and Engagement
Our latest report contains fresh research on user segmentation in the mobile games ecosystem. Verto's single-source audience measurement solution allows us to track the same segment of users and [...]