The new iPhone 7 seems likely to boost user engagement for existing Apple services and features – but what does Cupertino have in store for next year?
Since launching in the U.S. on July 6, Pokémon GO has been a mobile gaming sensation, attracting incredible user growth numbers that melted the game’s servers and causing chaos in real-world [...]
You may have a distribution problem. For anyone thinking about building a chatbot for any other platform besides Facebook Messenger, there are some serious challenges in how to distribute the bot [...]
This week, Uber announced that it’s effectively throwing in the towel in China and merging with Didi Chuxing, its biggest rival in China’s ride-hailing market. While it’s a great win for Uber, [...]
Blizzard/Activision reports its Q2 earnings this evening, the first full quarter after its $5.9 billion acquisition of mobile games giant King. The merger reportedly created the largest game [...]
While some speculate if this earnings call may be Mayer’s last, others are wondering why two major US telecom companies (among other bidders) are fighting for the chance to buy Yahoo’s core [...]
Report: Leveling Up Your Mobile Game: Using Audience Measurement Data to Boost User Acquisition and Engagement
Our latest report contains fresh research on user segmentation in the mobile games ecosystem. Verto's single-source audience measurement solution allows us to track the same segment of users and [...]