Report: Who is the cross-device consumer?

Cross-device behavior is increasingly the norm among consumers. To better understand who these cross-device consumer are—and where they spend their time and attention—we’re excited to announce our latest research report, Who Is the Cross-device Consumer?

We analyzed the cross-device behavior of today’s consumer, including some of the most popular apps by age group, differences in cross-device ownership, and profiles of three ‘super’ users—people who spend more than twice as much time on games, shopping/e-commerce, and music apps than the average consumer.

Highlights of this report include:

  • Cross-device behavior of Millennial and Generation X consumers
  • Device and app usage over the course of a week and month
  • Profiles of three different super users