We’re interviewing a series of influencers in the audience measurement, mobile app and games publishing ecosystems. This week’s featured guest is Neil Haldar, CEO of HALDAR+CO. Neil has been in [...]
As a channel, mobile has evolved rapidly in a relatively short period of time. Specifically, I am thinking of the balance between the amount of time consumers spend on their mobile devices to the [...]
This week we attended ARF’s (Advertising Research Foundation) Re!Think conference. Each year, the event provides a venue for vendors, publishers and advertisers to discuss ongoing developments [...]
National, televised events such as Super Bowl 50, the Oscars and the Presidential debates generated significant peaks in social media activity during the month of February. Our data and research [...]
The Game Developer Conference opens today in San Francisco, and over 26,000 people are expected to attend this year. GDC was founded in 1987 and is the largest gaming event in the industry. And, [...]
Appointments of Alison Murdock and Michael Read add 6sense and comScore media measurement veterans to Verto’s executive team.
In 2013, women controlled $29 trillion of consumer spending worldwide. By 2018, the global nonprofit firm Catalyst estimates that number will grow to $40 trillion. How much do you know about your [...]
Brands and publishers spend millions – even billions – to acquire and retain customers and users. But gaining customers (and getting ROI on that marketing spend) requires knowing the best time [...]