Verto Analytics today announced a new media measurement product targeted for US and Europe-based publishers. Audience Profiles is the first single-source audience measurement solution to offer [...]
A study measuring the cross-device behaviour of nearly 5,000 UK adults reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them.
Due to high demand in the industry for single-source, cross-device audience measurement, the number of customers for Verto Analytics has increased by over 200 percent.
New insights reveal consumer cross-device behavior among U.S. adults, the most popular apps among age groups, and profiles of 'super' users.
Verto Analytics Launches Mobile App Report Which Highlights Multitasking Behavior on Mobile Devices and the Rise of Hub Apps
Verto Analytics released a new report titled “Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior,” prior to the company’s participation in the Mobile World Congress taking place [...]
Verto Analytics Launches Smart Poll to Combine Active Surveys with Passive Cross-Device Consumer Behavioral Measurement
Verto Analytics announced the launch of Smart Poll, a first-of-its-kind product to combine survey research and passive cross-device metering.
Verto Analytics, the world's first consumer-centric measurement company, today announced continued market momentum with a 300 percent increase in month-to-month revenue and the addition of [...]
Verto Analytics announced a new methodology for determining the value of a mobile app user. For the first time, companies can calculate the ROI of their ad spending on mobile.