Chart of the Week: Which Dating App is the Most Addictive?
All’s fair in love and war – and in online dating, apparently. In the latest development in its ongoing patent infringement lawsuit with Tinder, Bumble is now countersuing Tinder as it reportedly considers an IPO. While an army of patent and intellectual property lawyers spar over who really “invented” the swipe right, we looked at the most popular online dating services (apps and websites) on the market.
Which dating apps are most addictive?
We analyzed some of the most popular online dating services (among U.S. adults, ages 18 and over), based on monthly unique users. According to Verto Watch data, Tinder is the most popular service, with nearly 9.5 million unique monthly users. POF (Plenty of Fish) comes in second, with 6.8 million monthly users, followed by Bumble, which attracts 4.4 million monthly users.
But user numbers don’t always tell the whole story: we also calculated the stickiness (Verto’s measure of user engagement) of of leading dating services to identify which ones are used on a regular (or even daily) basis, and which attract the greatest amount of user time per month. While Grindr is the smallest dating app on our list, with just under 2 million monthly users, it’s also the stickiest app on our list, with a 48% stickiness rating. And its users rack up an average of 221 sessions spread across nearly 14 hours per month using the app – an impressive number, considering that Verto data shows that the average American adult spends just over 16 hours per month on Facebook, a much larger and more popular social media platform. In comparison, POF and OKCupid users spend around three hours per month, while Tinder users spend just just under two and a half hours per month on the app.