Chart of the Week: What are the most addictive dating apps?
With Valentine’s Day on the horizon, we decided to revisit a particularly popular section of our Social Media Index : which are the most addictive dating apps? With the rise of so-called dating app fatigue, do consumers still use these apps, and how much time do they spend per month browsing, swiping, and sending cheeky messages? Verto Analytics examined engagement metrics for some of the most popular dating apps on the market among U.S adults, ages 18 and over.
What are the stickiest and most engaging dating apps?
According to Verto Watch data, Grindr and Bumble are the leaders when it comes to stickiness, which is how Verto measures user engagement by comparing daily users to monthly users; both apps claim a stickiness rating of more than 40%. However, Grindr is the clear winner based on the amount of time that users spent with the app: our data shows that the average user spent nearly 12.5 hours on Grindr during December 2017, which is nearly six times the amount of time spent with other apps like Bumble and OK Cupid. And while Tinder claims the largest user base (8.2 monthly unique users), it only has a middling rank in terms of stickiness or the amount of time its users spend on the app. But the real loser is Match.com, which ranks last not only in stickiness, but also in the amount of time its users spend with the app: a paltry 34 minutes per month.