Chart of the Week: Can UberEats Help Uber in New Markets?
Uber is no stranger to dramatic headlines – its recent board troubles and clashes with city regulators (this time in London) are just a few of the latest examples. But one smaller story, which may have slipped under the radar, is the surprise success of UberEats, the company’s food-delivery service. According to the New York Times, UberEats is growing rapidly and shows potential to become a profitable part of the company’s portfolio, even while facing stiff competition from the likes of Postmates and GrubHub.
How does UberEats stack up to Uber?
Verto Analytics looked at UberEats’ user numbers in the U.S. (among adults, ages 18 and above). According to our data, UberEats’ monthly unique user numbers are indeed growing at a rapid rate: in August 2017, its 5.3 million monthly unique users represented a 530% increase since last September. However, those monthly user numbers are still minuscule compared to Uber’s main car-hailing business, which saw 38.4 million monthly unique users in August 2017 alone (a 28% increase over its September 2016 numbers).
While Uber’s car-hailing business has suffered from irregular growth in its user numbers (perhaps owing to the company’s increasingly controversial reputation and recent spate of scandals), UberEats has shown clearly-defined and steady growth, especially over the past 3 months: between June and August 2017 alone, the service more than doubled its number of monthly unique users, from 2.5 million to 5.3 million.
As the New York Times noted, the food delivery business is highly competitive, in both the U.S. and abroad. While Uber’s ride-hailing operations have run into plenty of opposition when expanding into overseas markets, the food delivery sector may be an easier way for it to introduce itself – and its brand – into new regions.