The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individuals within the EU. It addresses the export of personal data outside the EU. Verto Analytics is fully compliant with GDPR regulations, and in fact, it’s been core to our business model to protect personal data since Day 1.
By May 25, 2018, companies with customers and contacts in the EU must provide the following for their clients:
At Verto, we take consumer privacy very seriously. We’ve gone to extreme lengths to ensure that our processes ensure the strictest data privacy compliance standards – both now and in the future. Verto only uses consumer panels to collect measurement data. The panel-based approach is very explicit in terms of the data collection approach and fully GDPR compliant, versus approaches such as using cookies, tagging, SDKs, and other methods that do not explicitly ask users to opt in, or are not made aware that their data is being collected. We have built our methodology and the panel-based approach with the same values that GDPR espouses, and as a result, our business operates on 3 core principles: