Report: Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior
As more consumers spend time using apps on smartphones and tablets rather than on web browsers and PCs, it is critical that brands, advertisers, and publishers gain a deep understanding of how consumers discover and engage with content and services.
Verto Analytics’ latest report, Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior, highlights the most important top-level view of the consumer digital trends we observed in 2016, and how they’ll impact mobile, wearables, connected homes, and the internet of things in 2017 and beyond:
- The rise of multitasking
- The emergence of hub apps and the value of the return rate
- The growth of personal assistant apps