This week, YouTube announced a new type of in-stream ad format. While these new ads offer advertisers with an expanded set of branding opportunities, is YouTube the best way to reach their target [...]
CEO Hannu Verkasalo shares the second installment of his takeaways from TV of Tomorrow Show in San Francisco. Today, he takes a deeper dive into the intersection of advertising, digital video, [...]
As AdWeek in New York City wraps up, CEO Hannu Verkasalo weighs in on the power of incremental reach across devices - and why the industry needs greater transparency and better cross-device [...]
Verto Analytics today announced a new media measurement product targeted for US and Europe-based publishers. Audience Profiles is the first single-source audience measurement solution to offer [...]
While Snapchat is seen as a hotbed for the coveted "Millennial" demographic, are its younger users a liability for certain brands and advertisers?
Facebook’s credibility as an advertising platform has come into question over the past few months - should advertisers call for greater accountability from Facebook and other advertising platforms?
Twitter's earnings actually beat Wall Street estimates, but the social network is still struggling. Verto Analytics data on the platform's external traffic shows one threat to ad revenue.
Pandora recently announced its Q1 2015 earnings, which crushed Wall Street’s expectations: the company landed $297.3 million in revenue from ads, subscriptions and ticket sales (from its pricey [...]