Mobile, programmatic, big data, and more: CEO Hannu Verkasalo outlines the 5 big trends he saw at Re:Think 2017, and what they mean for brands and advertisers.
Mobile advertising is undergoing phenomenal growth. So why aren't more brands taking advantage of this ad platform? CEO Hannu Verkasalo analyzes some of the biggest challenges in the mobile ad [...]
Notes from my talk at the ARF’s Maximizing Creative Conference. It’s time to rethink the metrics we use when it comes to mobile apps: engagement and usage drives revenues and economics, not [...]
We got the chance to sit down with Gayle Fuguitt, CEO of the Audience Research Foundation (ARF), the industry association that hosts the annual event andshowcases leading and bleeding-edge [...]
This is the third post in our coverage of the Re!Think conference, hosted by the ARF (Advertising Research Foundation). If you missed parts one and two, read them here and here. The Re!Think [...]
As a channel, mobile has evolved rapidly in a relatively short period of time. Specifically, I am thinking of the balance between the amount of time consumers spend on their mobile devices to the [...]
This week we attended ARF’s (Advertising Research Foundation) Re!Think conference. Each year, the event provides a venue for vendors, publishers and advertisers to discuss ongoing developments [...]
Brands and publishers spend millions – even billions – to acquire and retain customers and users. But gaining customers (and getting ROI on that marketing spend) requires knowing the best time [...]