CEO Hannu Verkasalo shares the second installment of his takeaways from TV of Tomorrow Show in San Francisco. Today, he takes a deeper dive into the intersection of advertising, digital video, [...]
CEO Hannu Verkasalo shares his takeaways from last month's TV of Tomorrow Show in San Francisco, where he participated in a panel discussion about the future of TV.
Last week, Verto spoke at the preeminent annual conference of the market research sampling industry. This was a great opportunity to share some of our groundbreaking methodology with our peers, [...]
In CEO Hannu Verkasalo's latest post, he explains why the audience measurement industry needs to evolve, and the increased nuances that consumer digital behavior introduces to the landscape.
Today’s consumers are cross-device, multitaskers. Keeping track of consumers across various devices, laptops, PCs, tablets, and smartphones, is hard enough.Add into the mix a multitude of [...]