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Survey data and digital behavioral data married together can lead to rich consumer insights.  To demonstrate this, we are going to focus on our passively-metered, cross-device panelists who have [...]

“Surveys show that surveys never lie.” Even if surveys are properly designed to extract pertinent information, they inherently have bias in some way, shape, or form. So how does Verto overcome [...]

At the end of October, the NFL hit the midseason mark. As a whole, there is plenty of good news: TV ratings are up 2% year over year, teams are scoring more points than ever before, and games are [...]

Earlier this month, Uber EATS announced bold ambitions to expand its food delivery services to 70% of the U.S. population by the end of the year. We analyzed four of the most popular online food [...]

All’s fair in love and war - and in online dating, apparently. While Bumble and Tinder spar over who really “invented” the swipe right, we looked at the most popular online dating services (apps [...]

Streaming music services have had an exciting Autumn, with major acquisitions and hires made by the likes of Apple Music and SiriusXM. With so many shakeups and mergers in the works, which [...]

Earlier this week, Foursquare announced a new $33 million series F round of funding. The company apparently has retained the loyalty of its long-term investors, many of whom returned to [...]

This week, YouTube announced a new type of in-stream ad format. While these new ads offer advertisers with an expanded set of branding opportunities, is YouTube the best way to reach their target [...]

Earlier this month, a new survey from Pew Research indicated that “1 in 4 Americans deleted the Facebook app from their phones.” But Verto Analytics data on actual Facebook app installs tells a [...]

For most students (and their parents), the school year is already well underway, preceded by that annual late summertime ritual: shopping for school supplies. In our latest Chart of the Week, we [...]