Our latest report features new research that gives brands, advertisers, and publishers an understanding of how multitasking consumers discover and engage with content and services.
Notes from my talk at the ARF’s Maximizing Creative Conference. It’s time to rethink the metrics we use when it comes to mobile apps: engagement and usage drives revenues and economics, not [...]
Report: Leveling Up Your Mobile Game: Using Audience Measurement Data to Boost User Acquisition and Engagement
Our latest report contains fresh research on user segmentation in the mobile games ecosystem. Verto's single-source audience measurement solution allows us to track the same segment of users and [...]
In part one of our series, we explored digital audience measurement use cases in mobile gaming and advertising, as well as mobile app installation ads vs. brand advertising. In part two, we dive [...]
The word gaming has taken on new meaning with the advent of mobile. Mobile games are where play has intertwined with technology to become the choice of today’s on-the-go consumer. A push to [...]
The shift in user time spent from PCs to mobile devices has resulted in a major disruption in digital media use – a move from Web to apps. While PCs are extensively, and even increasingly, used [...]
This seems like a simple question with a simple answer, right? Perhaps, but I’m left wondering why in a digital industry awash with numbers, clickstream analytics, download estimations, and [...]