Earlier this month, a new survey from Pew Research indicated that “1 in 4 Americans deleted the Facebook app from their phones.” But Verto Analytics data on actual Facebook app installs tells a [...]
Which social media platforms are still holding on to user attention - especially among the lucrative Millennial market?
This month's Verto Audience Spotlight takes a closer look at Social Media Savvy Millennials, those users between the ages of 18-35 who comprise the top 20% of all digital consumers based on the [...]
Last week, at Facebook’s annual F8 developer summit, CEO Mark Zuckerberg announced the company’s plans to launch dating features. How would this new dating app stack up to the likes of Tinder, [...]
It's been a rough few weeks for Facebook. While it rules the social media landscape now, which social media platforms might benefit if consumers shifted their attentions and loyalties elsewhere?
The Facebook/Google duopoly is gigantic, with no signs of stopping anytime soon. CEO Hannu Verkasalo weighs in on which factors could disrupt this status quo - either now or in the near future.
London – 9 August 2017. Google and Facebook recently announced quarterly income totaling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half [...]