Last week, Snapchat announced it was laying off 22 employees, including roles in the company’s content team. As Snap struggles to grow and monetize its audience, is anyone paying attention to its [...]
Snapchat is on the verge of reporting their second-ever round of quarterly earnings next week, and investors and tech pundits alike are closely watching the share price, which is still recovering [...]
While Facebook Messenger reports that the app has “increased engagement massively in terms of number of messages sent per active user,” Verto Analytics data shows that Facebook Messenger [...]
While Snapchat is seen as a hotbed for the coveted "Millennial" demographic, are its younger users a liability for certain brands and advertisers?
Just weeks ahead of its highly-anticipated IPO, Snapchat's user numbers still appear to be struggling, especially compared to rival Instagram.
Is Instagram's Stories a viable contender for Snapchat's loyal user base? Verto Analytics takes a look at the data to see if Instagram has improved its user and engagement numbers as a result.
In 2013, women controlled $29 trillion of consumer spending worldwide. By 2018, the global nonprofit firm Catalyst estimates that number will grow to $40 trillion. How much do you know about your [...]