As Finland’s Rovio prepares for its anticipated IPO later this month, how does the company’s Angry Birds franchise stack up to offerings from other mobile gaming giants like King and Supercell?
Blizzard/Activision reports its Q2 earnings this evening, the first full quarter after its $5.9 billion acquisition of mobile games giant King. The merger reportedly created the largest game [...]
Ever wonder how much and where mobile games fit into the day in the life of the average consumer? According to the Verto App Report (published February 2016), social media activity touches [...]
As a channel, mobile has evolved rapidly in a relatively short period of time. Specifically, I am thinking of the balance between the amount of time consumers spend on their mobile devices to the [...]
This week we attended ARF’s (Advertising Research Foundation) Re!Think conference. Each year, the event provides a venue for vendors, publishers and advertisers to discuss ongoing developments [...]
The word gaming has taken on new meaning with the advent of mobile. Mobile games are where play has intertwined with technology to become the choice of today’s on-the-go consumer. A push to [...]
According to Verto Content Watch data from June 2015, the U.S. digital content market has taken a significant step ahead; more than half of the Top 100 digital publishers in the U.S. now have [...]