Verto Analytics today announced a new media measurement product targeted for US and Europe-based publishers. Audience Profiles is the first single-source audience measurement solution to offer [...]
What's ahead for mobile advertising? Verto's takeaways on how AI, new metrics, and other emerging trends impact the industry for brands and agencies.
Mobile, programmatic, big data, and more: CEO Hannu Verkasalo outlines the 5 big trends he saw at Re:Think 2017, and what they mean for brands and advertisers.
Facebook’s credibility as an advertising platform has come into question over the past few months - should advertisers call for greater accountability from Facebook and other advertising platforms?
How do you identify the best way to reach your target consumer? Verto's Mike Read presents some of our latest research on cross-device behavior in the UK consumer market.
Mobile advertising is undergoing phenomenal growth. So why aren't more brands taking advantage of this ad platform? CEO Hannu Verkasalo analyzes some of the biggest challenges in the mobile ad [...]
Last week, I spoke at the annual Huawei Connect Europe conference in Paris, discussing major trends in the cross-device consumer market. Apps were a major topic at the event, and I addressed why [...]
How External Advertising Traffic Provides Huge Incremental Reach for Digital Giants Beyond Their Own Properties
Today’s major digital platforms are obviously in the business of attracting users with content and services. In order to get wider reach for their content and to more fully monetize their [...]