This week, YouTube announced a new type of in-stream ad format. While these new ads offer advertisers with an expanded set of branding opportunities, is YouTube the best way to reach their target [...]
CEO Hannu Verkasalo summarizes highlights from his appearance at the Media Honeypot conference in Stockholm and some of the show's most interesting questions and takeaways.
Verto Analytics Launches Mobile App Report Which Highlights Multitasking Behavior on Mobile Devices and the Rise of Hub Apps
Verto Analytics released a new report titled “Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior,” prior to the company’s participation in the Mobile World Congress taking place [...]
In the aftermath of CES, what digital trends will influence consumer behavior in 2017? Verto Analytics CEO Hannu Verkasalo weighs in.
The digital world is no longer just mobile-first - it’s rapidly evolving towards an increasingly cross-device standard. Verto Analytics analyzed our own cross-device data to identify three big [...]