Verto Analytics interviews one of the most outspoken and forward-looking executives within the telecommunications landscape.
Last week, I spoke at the annual Huawei Connect Europe conference in Paris, discussing major trends in the cross-device consumer market. Apps were a major topic at the event, and I addressed why [...]
In part one of our series, we explored digital audience measurement use cases in mobile gaming and advertising, as well as mobile app installation ads vs. brand advertising. In part two, we dive [...]
The mobile gaming market is as colossal as the stories and characters in the games themselves. According to eMarketer, mobile game revenues are expected to grow 16.5% and surpass three billion in [...]