While consumers engage in multitasking behavior across both mobile and desktop devices, it’s a far more prevalent behavior on smartphones, where it occurs twice as often on PCs. So how quickly is [...]
Verto Analytics’ 2018 trends forecast takes a look at three trends we predict will strongly impact brands, advertisers, agencies, and digital publishing companies in the coming year. We’ll be [...]
In today’s world of TV and video measurement, consumers are two steps ahead of the industry’s measurement players. Last week, Verto Analytic's CEO Hannu Verkasalo was delighted to participate in [...]
If it seems like consumers are busier and more distracted than before, it’s not your imagination: some of Verto’s recent data back it up.
Mobile, programmatic, big data, and more: CEO Hannu Verkasalo outlines the 5 big trends he saw at Re:Think 2017, and what they mean for brands and advertisers.
The latest Verto research reveals that multitasking is the new standard for consumer behavior. And we’ve been hearing similar sentiments this week at Mobile World Congress in Barcelona. So who is [...]
Our latest report features new research that gives brands, advertisers, and publishers an understanding of how multitasking consumers discover and engage with content and services.