“Surveys show that surveys never lie.” Even if surveys are properly designed to extract pertinent information, they inherently have bias in some way, shape, or form. So how does Verto overcome [...]
Streaming music services have had an exciting Autumn, with major acquisitions and hires made by the likes of Apple Music and SiriusXM. With so many shakeups and mergers in the works, which [...]
Compared to other leading music streaming services, does SoundCloud have a distinct advantage when it comes to touting (and monetizing) its audience?
Where does Spotify stand among its competitors? Verto Analytics examined the three leading services (as per our Verto Index) - Apple Music, Spotify, and Pandora - to see which services had the [...]
This week, Verto took a look at some of the most popular music streaming services in the U.S. (among adults, ages 18 and above) and which devices consumers use to listen to streaming music content.
Pandora, Spotify, and SoundCloud are all showing signs of strain. Who is actually attracting the most users, and which devices are being used to listen to streaming music?