It's been a rough few weeks for Facebook. While it rules the social media landscape now, which social media platforms might benefit if consumers shifted their attentions and loyalties elsewhere?
Which brands are attracting the most time spent by UK consumers? Verto Analytics ranks the top ten.
Twitter's earnings actually beat Wall Street estimates, but the social network is still struggling. Verto Analytics data on the platform's external traffic shows one threat to ad revenue.
According to CNN, the first presidential debate of 2016 was the most-watched debate in history, with a record-setting 84 million people tuning in to watch Hillary Clinton and Donald Trump. But [...]
Poor Twitter just can’t catch a break. As The Verge reported after last week’s earnings, nothing Twitter is doing is working. Meanwhile, Facebook seems to be doing everything right. On the heels [...]
How External Advertising Traffic Provides Huge Incremental Reach for Digital Giants Beyond Their Own Properties
Today’s major digital platforms are obviously in the business of attracting users with content and services. In order to get wider reach for their content and to more fully monetize their [...]